In recent years there has been a lot of talk of the death of the poster. Printed images pasted up on walls will, we are told, be replaced by screens with lively animated images; urgent messages are now communicated by social media. This is not, however, the death of the poster but its remediation. Focusing on the way in which posters have appeared in art, in the media and on the digital screens which are filling our world, ”The Poster Remediated” – the fiftieth anniversary exhibition of the Warsaw International Poster Biennale, explore the past, present and future of the poster around the world.
The explosion of traditional media into the fragmented, chaotic world of digital information is the basis of the identity and communication of the Exhibition. It is a recurring theme in the logo, posters and scenography of the Exhibition.
The identity of the 25th International Poster Biennale in Warsaw includes: the architectural concept and graphic design of the exhibition, animated spots, banners, posters; the design and composition of a two-volume catalog; the design and implementation of the contest website "Poster Remediated" on Tumblr.
The design of the exhibition is a continuation of the visual indetity employed in the general communication. The strong typography, fragmented and dynamic graphics and vibrant colors form a unique visual language visible throuhout the exhibition.
A series of posters has been design to promote the main Exhibition and accompanying events. They are all based on the theme of the explosion of traditional graphic design. The series has been awarded finalist status in the European Design Awards and has been presented at the Type & Text Exhibition of typographic posters (in the Centre for the Meeting of Cultures in Lublin, Poland and the Guilin Huaqiao Art Museum, China).
The graphic elements of the posters appear on the competition website accompanying the Exhibition. The web platform is built on Tumblr, a nod to the fleeting and viral form of design in the digital age.
The prints accompanying the Exhibition consistently refer to the main visual theme of the exhibition—the fragmentation and explosion of traditional media in the digital age. The two-volume catalog of the exhibition has been awarded in the Most Beautiful Polish Book of the Year competition.