Philips Brand Identity Refresh
From the outset, we knew this was going to be a challenging and exciting project to work on. I felt extremely privileged to be able to be a part of this journey for the company.
We were tasked with creating a complete overhaul of the brand by exploring every aspect of our brand communications and visual style.
No stone was left unturned and the outcome is a succesful and extensive collection of guidelines and assets, of which I can proudly say I contributed extensively, from the concept stages through to the guideline creations.
Redesigning the Philips Shield for the modern digital age
Some of the sketches before reaching the final outcome
Packaging design and design principles
Rendering style and approach
Infographics and icon design
Storytelling through the brand values
Storytelling across touchpoints
