Development of the Canyon brand visual language to convey their passion for details. This development was applied to a number of digital campaigns that aimed to engage the Canyon community.
The first campaign, Beyond Limits, pitted the user against Alban Lakata, a recent UCI World Champion. Linking up with Strava, the campaign measured the users power, time and distance data against Albans to see if they could go Beyond Limits.
Building an active online community is key to the Canyon brand. Using Strava as a platform, we developed Club Canyon, a place for Canyon customers to engage with each other, set performance goals, beat rivals and win prizes.
At Europe's largest cycling show, Eurobike, we worked closely with the Canyon team to visualise the performance of their bikes. From comparing past models against each other to tracking the performance data of elite sportsmen, we helped to make their stand one of the most visited during the show.