Mind, Body, Sole for Famous Footwear
Famous Footwear wanted to brand themselves as the destination for fitness footwear. I developed the Mind, Body, Sole concept to achieve that goal. The initiative resulted in $2 million in sales strictly from magazine coupons, the November 2010 launch of five Mind Body Sole test stores in malls and the development of a Mind Body Sole website.
Famous Footwear wanted to brand themselves as the destination for fitness footwear. I developed the Mind, Body, Sole concept to achieve that goal. The initiative resulted in $2 million in sales strictly from magazine coupons, the November 2010 launch of five Mind Body Sole test stores in malls and the development of a Mind Body Sole website.
Mind, Body, Sole Brand Development
In-Store Display
Website
Magazine
Summer Tour with Ali Vincent
