The Heart in Action campaign is a series of inspirational stories about the martial arts journeys of various individuals. The campaign starts with a teaser spread in MASuccess magazine designed to entice readers to visit the Journeys section of the Century website. Once there, the viewer has access to a collection of videos and articles. In addition, each journey story would be featured on a spread in the Century annual or holiday product catalog.

The above ads ran as teaser spreads in MASuccess Magazine and were designed to entice readers to visit the Journeys section of the Century website.

The above spread would run in our annual or holiday product catalog so that instructors and students could learn of the inspirational journeys of other martial artists, and draw upon that inspiration in their own journey.