Redesign of O'Fallon Pumpkin Beer
The University of Missouri-St. Louis
Typography 2 -Packaging Design
This is a complete redesign of a specialty beer brewed by O'Fallon Brewery. I wanted to keep the packaging light and classic, mainly because most Pumpkin Ale on the market feature a dark packaging with some sort of Halloween theme. With the logo I decided on a typographical approach. I wanted to keep it simple but included elements of the ingredients in the ale. For the color I decide on white as a refreshing color, and an orange in the spirit of the fall season. Then I created to ads for the beer. The first one plays with the colors and mood of the fall season, the second ad focuses more on the refreshing quality of the beer.