A custom site design and rebrand for Naturopathic Doctor Michelle Richea. Inspired by vintage fairy tales paired with the modernizing influence of nordic design. It's an excellent example of what's possible with successful client collaboration! Both myself and Michelle are incredibly happy and she feels like I've truly expressed her brand. Note: logo was provided.
The idea is, as you scroll, the floral frame will stay attached to the border of the browser while the internal content, the images and writing, will scroll up and down. The header will minimize, but return to it's original size when you scroll back up.
The photography will be art directed so the hero images are not complete. The illustration of me will be replaced with one of her, and the logo colouring will be adjusted to match the rich colour of the buttons.
The illustrated elements are a mixture of purchased and drawn, all carefully put together by myself. For smaller browsers, tablet, and mobile, the elements in the border will move closer together until the middle ones are dropped completely.
Using rights-free vintage story book images paired with common symptoms that patients experience, these relatable, non-intimidating and light-hearted graphics were created to help asses whether a naturopathic doctor is the right approach for you.
After our phone chat to review the project, I created her inspiration board. She said I knew her better than most of the people in her life! Such awesome feedback. You can see the influence of typefaces, colours, and design elements
The services icons will be sticky- follow you along as you scroll down.
The map will also be sticky- follow you along as you scroll down.
