Branding for a new living concept in Lisbon - Modular Architecture created and thought for happier humans.
Following the owners love for bicycles, and the brand's differential value: modular energy sustained apartments, the starting point was to create a brand that would bring in the harmony and energy sustained and also that reflect a youthful and urban spirit. The brand name "bleen" stands for blue + green and the identity system created spotlights a bicycle and two half hearts. The business idea was positioned under the tagline "simple urban living apartments" and a flexible communication layout with a friendly brand's tone of voice.
Following the owners love for bicycles, and the brand's differential value: modular energy sustained apartments, the starting point was to create a brand that would bring in the harmony and energy sustained and also that reflect a youthful and urban spirit. The brand name "bleen" stands for blue + green and the identity system created spotlights a bicycle and two half hearts. The business idea was positioned under the tagline "simple urban living apartments" and a flexible communication layout with a friendly brand's tone of voice.
