Fitful
CHARGE OF PURE ENERGY / PUHTA ENERGIA LAENG!
Client: Fitful
Industry: Food
Assignment: Branding and design
The Fitful product line consists of ready-made dishes for the new generation - “Rooster & Dawn” ("Kukk ja Koit") granola/muesli and “Proton”(“Prooton”) energy-bars. Products are strictly limited to natural ingredients (ie: no added sugar, sugar syrups, artificial sweeteners, synthetic flavors, preservatives) and contain the exact amount nutrients (proteins, carbohydrates, fats) that suit the needs of the human body, according to the principles of healthy eating. Everything is 100% crap-free. The main keywords of Fitful are energy, purity, joy, carefree, healthiness. Strong, pastel colors play a big role depicting the keywords. The main Fitful target group is young and mature, who have put their health at the forefront and prefer natural, fresh products. As today's time is getting faster, it's hard to find time to get the daily nutrients that the body needs - food with full value. Healthy cooking nowadays can be time consuming and requires expertise - this is where Fitful products come to help.
(Concept in Estonian below!)
