Jeckerson - #Followthepatch
Client: Jeckerson S.p.A.
Creative Agency: Bright.ly
Project: #Follow the Patch
I made 3 unique handmade painted pair of jeans for the collection Fall-Winter 2017/18,
each calligram is based on an animal face made by words or mottos of the clients: an Eagle, a Wolf and a Deer.
Then 2 in-store events at Jeckerson flagship store in Rome and Forte dei Marmi, making a calligraphy performance on around 100 tees and also painted the window shop at Milan store for the press presentation.
A huge project: #followthepatch