Good Goods Show 2016 is an event comprised of the Lai Yuen Park carnival, brands, and products expo from different countries.

We were invited to design the event identity of the Good Goods Show 2016 by Lai Yuen Park. The identity shows the spirit of Hong Kong brands by illustrating neon signage together with the elements of Lai Yuen Park as the key visual. We also created a graphic system for the event, clearly distinguishing the zones of Hong Kong, Guangdong, Taiwan, Macau, International, and F&B.