VOLKSWAGEN
TOUAREG
Product Website
For the launch of the new Volkswagen Touareg, DDB calls on Bonhomme to create an interactive brochure,
showcasing all sides of the new model.
DESIGN
To foster immersion in the product universe, and to encourage its discovery,
we focused navigation on a rotating camera movement around the vehicle.
The duality of the two vehicles result in an horizontal navigation.
The user can move from one finish to another with
one click and compare notable differences.
A 3D SHOWCASE
The homepage's navigation takes place throughout an interactive 3D animation
that highlights the Touareg from every angle.
LATERAL NAVIGATION
Dual navigation allows users to compare the characteristics of cars with different finishes and features.
ACCESSIBLE INTERFACE
In addition to the desktop version, an optimized version has been specially developed for mobile.
INFORMATIONS
Client
Volkswagen
Agency
DDP Paris
Partner
Creaktif
Date
November 2013
