Design: Jay.Tian Vistar F.Moo
Originating from the ancient Pali language, SATI conveys the strength of life that is felt with a natural attitude. The SATI brand is specialized in production of natural handmade soap, following a core philosophy of letting customers feel the healing beauty of the nature and enjoy the fun and fineness of face cleaning. The brand stresses the selection of purely natural raw materials and purely hand making. Targeting different market demands, different natural raw materials are matched to produce ten products for different types of skin and meet the demands of different customer groups.
MOJO DESIGN was invited to create a comprehensive brand image for SATI. To highlight the brand’s core philosophy of hand making and naturalness, the design team adopts hand-painted illustrations throughout its entire brand image to endow SATI with a unique visual image. Based on different raw materials, the hand-paintings are spliced naturally and properly into a new pattern to highlight its brand philosophy of “Natural Beauty”. Meanwhile, it also manifests the diversity of raw materials incisively and vividly, fully harmonizing the delicate form of stippling, the craftsmanship of design and its philosophy of purely hand making.