f.style
f.style is a digital lifestyle guide for the woman with style & substance. Our goal for this project was to give their branding a high-end editorial vibe. So we opted for a lowercase, serif, vintage typeface styled with a sleek block font. We were so in awe of the color scheme they chose, it just added to the high fashion feel. To take their branding to the next level we creating a trellis-like pattern to coincide with font(s) and color scheme; it definitely tied everything together perfectly.
Branding + Style Board for F.Style (photos are inspiration only)
