Toothsmith is a newly established dental clinic dedicated to changing the perception of dentistry and improving the experiences of everyone who step foot within its clinic.

With the belief that a happy and satisfied patient is the best form of business, Toothsmith knows that it is in the business of care first and foremost instead of sales.

This philosophy of care helps inspire the holistic strategy we took when commissioned to build a strong brand for the clinic, with everything from the logo to images and colour palette tailored to craft a comfortable experience that puts the patient at ease and delivers on the brand promises.


To Toothsmith, dentistry is part craft and part science. It is about the skill and precision to prescribe the best care its patients deserve. It is how its name came to be and it also inspired us to play with the negative space of a tooth and its roots to form a dental handpiece, which was developed into a clean and visual brandmark.