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Igreja Presbiteriana da Taquara
Visual Identity, Graphic Design, Web design | Rio de Janeiro, Brazil, © 2018.
Pt-BR
A Igreja Presbiteriana da Taquara é uma igreja cristã, de tradição reformada, situada na cidade do Rio de Janeiro - Brasil.
Em 2017 ela percebeu a necessidade de uma nova marca que transmitisse suas principais características.
Em 2017 ela percebeu a necessidade de uma nova marca que transmitisse suas principais características.
EN-US
The Presbyterian Church of Taquara is a Christian, Calvinist church, located in the city of Rio de Janeiro - Brazil. In 2017 realized the need for a new brand to transmit his DNA.
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Pt-BR
A nova marca sintetiza as principais características da igreja: cristã, de tradição reformada, preocupada com o meio ambiente e com a comunidade. Para abordar esse conceito as seguintes metáforas foram aplicadas:
1. TULIP: a Igreja segue a linha cristã reformada calvinista. Existem cinco pontos que podem ser destacados como os principais dogmas do Calvinismo. TULIP é o seu acrônimo, por esse motivo a tulipa é utilizada como símbolo do calvinismo. Além disso, por ser uma flor, caracteriza também a preocupação da igreja com o Meio Ambiente.
2. ICHTHYS: trata-se de um acrônimo, utilizado pelos cristãos primitivos, da expressão "Iēsous Christos Theou Yios Sōtēr", que significa "Jesus Cristo, Filho de Deus, Salvador". Uma de suas utilidades era a comunicação: um cristão marcava um lugar com uma meia-lua para baixo, se o outro também fosse cristão, marcava a meia lua para cima, formando o símbolo.
3. Pessoas unidas orando: o círculo é usado para expressar a unidade da comunidade.
En-US
The new brand synthesizes as the main characteristics of the church: Christian, Calvinist, concerned about the environment and the community. To address this concept the following metaphors were applied:
1. TULIP: the Church is a Calvinist. There are five points that can be highlighted as the main principles of Calvinism. TULIP is its acronym, for that reason, the tulip flower is used as a symbol of Calvinism. In addition, being a flower, it also marks a meeting of the church with the Environment.
2. ICHTHYS: it's an acronym, used by early Christians, of the expression "Iēsous Christos Theou Yios Sōtēr", which means "Jesus Christ, Son of God, Savior." One of its uses was communication: a Christian marked a place with a half moon down, if the other was also Christian, marked the half moon up, forming the symbol.
3. People united in prayer: the circle is used to express the unity of the community.
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