LunchOwl Brand Identity
LunchOwl is a food service that provides quick and healthy lunches for busy working professionals. The lunches are delivered to the company earlier in the day, so they will already be stocked in the refrigerator once they are ready for lunch. Key words that represent the brand are maternal, fresh, healthy, energetic, nostalgic and efficient. It was important to the client to personify the owl as "Mama Owl".
Samples of short and medium length notes included with the lunches, personalized to each customer's particular interests.
Example of the LunchOwl Newsletter with food and fitness tips
