Alexandria branding group, with its expertise in branding strategy and research, has expanded business boundaries. Ipikkus was born, an “on wheels” company, specialized in field research, traveling around Brazil in a van, getting where traditional researches do not. The street is Ipikkus' office. It’s its essence. It was from there, that we took inspiration to develop the project graphically.
The graphic elements represent Ipikkuss' trajectory through the city. Traffic signs, iconography, lanes and lights emphasize Ipikkus' relationship with the city. The colour palette is inspired by traffic signs as well as in the neon illumination of the dashboard. The van is drawing attention wherever it goes.