A new symbol that preserves the DNA of the historic emblem while installing a clearer and more functional geometric design.
A new wordmark that imposes the name Qualiconsult in a more readable and impactful way.
A Groupe Qualiconsult brand architecture that is better structured and more understandable to federate the teams and improve the visibility and commercial strength in a competitive environment.
A simplified and modernized emblem
The geometric shapes and straight lines of the old emblem conveyed well the idea of construction. However their entanglement gave a feeling of confusion and complexity that graphically made the logo very unsuitable for digital media. We chose to stay in touch with the old logo while freeing it from its "chains" to keep only the 4 gray corners, synonymous of "stability" and "focus", and the red circle that now symbolises the human and innovative mind of the Group.
A new custom typeface