Overview
I was approached to develop and design a brand identity for a gallery space in Tenerife, Spain. The gallery showcases established and emerging designers from across the world.
Concept
By using the physical shape of the gallery as a starting point I have developed a core logo that illustrates the vacant space awaiting to be filled with art pieces. The offset position of the letter "S" symbolises the non conventional style of the gallery and it's willingness to break the from the norm.
Colour palette
To further enhance the branding a specific colour has been assigned to each industry/speciality.
