CONTEXT
In 2015 Pedigree, with agency BBDO New York, launched "Feed the Good" campaign. The campaign is focusing on the overall good that dogs provide human beings, and society.
Our idea is inspired by its insight.
THE IDEA
This is my neighbor's door… people use such stickers to scare you with the dog. They tell you that the dog inside is scary, dangerous, and bad.
This is my neighbor's door… people use such stickers to scare you with the dog. They tell you that the dog inside is scary, dangerous, and bad.
CAN WE DISRUPT THIS MESSAGE WITH A POSITIVE ONE?
We’ve made stickers that tell a different story with funny messages: “Attention! Good dog!”, "Danger(ously) Cool", “Warning! Trespassers will be severely licked”, “Warning! I’ll jump on you with joy”, “I’ll terrier you apart”.
We’ve made stickers that tell a different story with funny messages: “Attention! Good dog!”, "Danger(ously) Cool", “Warning! Trespassers will be severely licked”, “Warning! I’ll jump on you with joy”, “I’ll terrier you apart”.
2016
Work: Door Stickers
Work: Door Stickers
Agency: Graffiti BBDO Sofia
