OWNER COACHING / LOGO AND VISUAL IDENTITY DESIGN
BRIEF: Creating a logo and visual identity for a new/potential company based in Switzerland, which offers guidance services to users of 60 years old and above regarding technologic information and use of high-ended brands of cars.
The logo was required to shown formality, elegance, luxury and trustabiliy among users. Therefore, the logo design was aiming to communicate elegance and modernism through simplicity. The chosen Font was sans-serif, reflecting the luxury and trustability of the company. The chosen colors for the Project were aimed to showall the values mentiones above, so in order to visualize a high-ended service, the colors Golden and silver foil were used for the logo and stationary of the company.
