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    The name of this newly formed boy band endorses the positive attitude of it's members: they are real "yesmens". Based on this the band name becam… Read More
    The name of this newly formed boy band endorses the positive attitude of it's members: they are real "yesmens". Based on this the band name became “yeses”; which is by the way also a slang from one of the founders’ fatherland. Our task was to translate these feelings into graphic language and to create a marvellous, cool and unique logo for them. To make sure that the logo can be used in various cases, our goal was to draw a logo which can be reduced into a simple icon. In the first variants, the guys would have liked to have a hidden ˝like˝ sign in the icon but after a long process of ideation, this was discarded and the final logo and in the sometime the icon was born. This icon reflects their personality, symbolises life, it is a worship for women and a reflection of their motivation. The band colours, with the contrast between the neutral greys and the vibrant red also emphasises their attitude to life. The graphic language, just like the bands music, contains variable rhythms, by combining thin lines, fragments, and lively curvy melodies. The cover for the bands first single the Cycle, was born as a play of lines and colours. For each track, a cover inspired by the music was created. Read Less
    Published:
CONCEPT and DESIGN:
hunap studio

WEB DEVELOPMENT:
Katona Zsolt

CLIENT:
yesyes

SPONSORED BY:
cstp, nka

PHOTOS:
Földi Ádám

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