Andrew Wiguna's profile
Nutritional Humility Visual Identity

This Is™ 
Nutritional Humility™ 

Update 1st November 2019: Nutritional Humility™ now has become the official replacement title for the manuscript "Humility Through Frugality". 

From the conceptor and author of Humility Through Frugality™ introduces - Nutritional Humility. A visualised, intellectual identity to encompass the theory, essence and wisdom of scientific "self-enquiring". That is ~ a willingly journalling and scrutiny of the Obligatory Ecosystem - consisting of Abilities (Biology) firstly before Liabilities (Sociology). But of all ~ to encourage decentralised admission that "Science" is an open book of variable interpretations.

Welcome to Nutritional Humility™. 

Context (1/3)
The State of our "normal" living ~ the three (3) present Commandments.

Nutritional Humility™ is a self-awareness principle at highlighting the subjectivities behind every finalised objectivity of "correctness".

This project / this initiative challenges our present sociological doctrines by way of Commandments namely - Paternalism, Institutionalisation and centralisation.  There needs to be a self-awareness branding to embark us all an ably and brave ~ scientific enquiring against the the much questionable  repercussions from our present/thus-far placement of faith and/or confidences ~ under these three(3) overriding commandments.

A full featured book Humility Through Frugality™ explores the above concerns exactly just that. Nutritional Humility™ however; is the principal, visualised-philosophical identity that attempts to mechanise the "how" - should we Question against these overriding commandments.
Context (2/3)
"Science" as unrealistic pursuit of correctness utopia

Our current outlook on "Science" is hardly cooperative. It remains violently competitive through means of accruing leverages weighed by epidemiological studies and financial (leveraged) preservation of existing motivations. That of which once again, prevailing correctness. "Science" sadly hence in today's lexicon - is nothing but a totalitarian platforming of "correctness" conquest.

According to "Nature" - there are no political or ethical "-isms" in nutrient composition. For that "Nature" regards no such thing as a right and likewise no such thing as a wrong. Alas, our sensationalist media and their instant-gratifications agendas continue instilling binary interpretations. "Safe" or "healthy". "Good" or "Bad". Biology, physiology, sociology and on the other hand, are far more nuanced and complex in how each interprets such judgments.​​​​​​​​​​​​​​

Context (3/3)
Application as political counters / case example

We can apply the above understanding; as a communicative / lingual strategy for responding against any institutionalised subservience. 

"Aspirin is bad for you." , "Saturated Fats is bad for you.", "Ketogenic interventions are definitely for everybody longterm." are few of such case argument examples. From as simple as "Sugar is bad for you." to as very specifically objective, isolated conclusion such as "Nitric Oxide is bad for you.", or "L-Carnitine supplementation causes cancer."  So on and so forth.

We do this by first highlighting and scrutinising the (reactionists, the skeptic) arguments by first examining their claim/s - the "What" and then followed by "Who" behind each compositional argument we then wish to counter present. 

The above diagram illustrates one example in a widely believed case that Aspirin is highly damaging to the gut ecosystems and highly adverse to hormonal health / namely of eroding one's internal Insulin sensitivity in response to exogenous nutrients. Obviously this is to showcase just one of numerous examples of nutritive debates. Readers / viewers whom have witnessed this project are encouraged to seek any other closed objectivisms as further exercises. 

From having learned the above example; we shall inevitably accept; that "Science" should remain prone to revisions. And thus importantly - Nutritional Humility™ as an educational principle - advocates scientific Self-Enquiring. The mediating and reconciling and thus enquiring ~ of one's Obligatory Ecosystems - consisting of Abilities (Biology) before Liabilities (Sociology).
The Icon (1/2)
Overall Encapsulation - The Apple

All food or "resources"; for as long as it exists holistically in its complete state of Nature - both sustains and inflames - the consumer / the supposed "benefactor". Food is both nourishment (Anabolic) and punishment (Inflammatory). 

Nutritional Humility™ is visualised from two sections. First the overall encapsulation of the apple. Then, accompanied by the "tip" or leaf ~ for coinciding the shape of the open, animated book. 

The apple represents both vice and virtue. Beyond theological references "good" and "evil" ~ it acknowledges that what or how we perceive Rations (food) ultimately manifests as Rationale ~ towards all of our Obligatory Ecosystems. Here, the ecosystem consists as Liabilities (Sociology) and Abilities (Biology).  

The Icon (2/2)
The Book

“Education primarily consists of what we have unlearned.” - Mark Twain

From one thing solved, another variability begins anew. Then, the flicking animation of the book (as shown amidst all Youtube® channel videos) encourages decentralised admission that "Science" is always an ever-so-moving, knowledge frontier. As such, it is an "open book" that remains elusive and open for self-doubts. Such that it openly questions against linear permanences. 

What seemed correct only remains correct as however politically framed, only in that context, through that interpretation, and enclosed in that time, only

That, in the best definition however challenging it is - "Science" at its best; an open book of variable interpretations. 

The Stationery
Giveaway Reflectional Quotations

Nutritional Humility™ advocates both Philosophy and Pragmatism; for conveying the many great sociological and nutritive concerns + turbulences of our time. Each and every card carries a reflectional, philosophical thought followed by a brief biography on each author's background.

Nutritional Humility™ bears no organisational structure to that of a corporation, or business entity. Hence no names of directors etc exist to prove as the "public" face of the organisation position of authority. But rather it is to be recognised as a viral communicative device to emphasise nutritive and philosophical awareness at sharing lateral wisdom amidst our enveloping turbulences. To name a few from Structural Violence, Depression, Social Depravations, all the way to public-health Diseases and Metabolic Syndromes.

The variable back printing (for the Quotes + brief biography) here as visual renders remains to be conceptually hypothesised; if however it were to be printed in real life in courtesy of Moo® Pty Ltd (London UK).

The Styling

'Rajdhani' as display headers and 'Asap' as body copy both completes and reassures all communicative collateral to provide two qualitative messaging - humanist yet stern in all its intent.

The typographic palette of Nutritional Humility™ carries over from the parent branding of This Is™. This is to ensure consistency in all communicative devices. Less on quaint impression, more on stern yet slightly casual whilst remaining elegant and orderly.  

Colour selection is to remain slightly under saturated to imply less of exaggerated characterisation. Nutritional Humility™ favours principles rather than iconographic exaggeration, or deliberate compensation through use of colour in its messaging of imploring nutritional and honouring physiological diversities. Hence the primary makeup remains more or less same to that of the Parent branding of This Is™. Less is better, but slightly underhued / unsaturated to ensure no biasful interpretive effects may be imposed upon whoever witness it in public space.
The End
Thank You

This project and branding initiative; whilst remaining conceptual work of fiction; nevertheless carries certain degrees of truth upon addressing many great concerns of our turbulent, pedestrian living. That is, our persisting subservience and benevolence to live under the highly simplified & prevalent Institutionalisation/s. From Dietary Advices all the way to Societal Recorrection/s.  

This project and concept branding initiative (This Is™) remains entirely just that - conceptual in origin and nature by its author, inventor and designer (Andrew Wiguna / AW™ / All this is to both initiate and perpetuate all scrutinising against our present subscriptions towards Correctness Hierarchy, currently disguised to us at face value known as "Science". 

This project nevertheless carries some sensitive disclaimer; such that whilst the author, inventor and designer has had no extensive prior knowledge intimately within the fields of Functional Medicine, Metabolic Physiology, Biochemistry or further extended fields of Nutrition - all readers and audience are to take every diligent responsible care for assessing and researching at their own further ends to determine what or which dietary or nutritive plan/s or sociological decisions deemed as best appropriate only to their individual circumstances, nutritional genomics or interpretively unique - physiology. Everybody, including this author - may yet face every inevitable chances for self-nutritional revision/s as time unfolds.

I remain grateful if anyone shall witness my manuscript in their full entirety. 



All stationery render/s and Logo animation entirely done within Apple® Motion 5.3. No cheating. No plugins. All manual grit. 
Nutritional Humility Visual Identity


Nutritional Humility Visual Identity

A self-awareness educational principle on embracing every plausible subjectivities against every closed confirmation biases on our realms of qual Read More