MILCHZAHN&CO - Identity for a children's dentistry
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    MILCHZAHN&CO - children's dentistry in Germany The issue was to find a simple, bright and kids friendly identity without being to infantile.
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MILCHZAHN & CO - DENTAL CLINIC FOR CHILDREN (Siegen, Germany)
Identity, web design and graphics for the clinic's interior


The project for MILCHZAHN & CO (milktooth in German) was a very interesting challenge: to find a simple, bright and kid-friendly identity,but not too infantile or cartoonish. Besides, the application of the identity into the clinic's interior should provide a positive visual atmosphere to support a successful patient treatment, bringing comfort and ease both to children and parents.
The project began with the development of the clinic's logotype and the definition of the corporate design. Later the elements have been applied to all stationery, including business cards, notepads, official forms, booklets, prescription pads, etc. Subsequently, the concept was implemented in the interior of the practice, focusing especially on the development of illustrations that were to be placed in the walls of the clinic and a visual way finding system.
The website is still on development...