I was brought on board this project to create sets of icons for Hashtag Loyalty.

Hashtag Loyalty is a universal digital loyalty & customer-powered marketing tool that enables businesses to stay connected, engage and bring back customers more often. 

In simple words, they help you collect customer information, run different programs and communicate with customers. All of this is automated so you don't need to lift a finger.

The brief was to create easily recognisable icons keeping the overall look and feel of the website. The icons needed to be self-explanatory in its form and convey the said message very clearly.