BrickFair LEGO EXPO is a Lego convention and exhibition held annually in the Eastern United States. The main focus of the convention is to invite Lego fans of all ages and the general public to view hundreds of hobbyist-built creations and meet their creators. It encourages audiences to play and build with LEGO bricks.
This project is to rebrand the convention. My inspiration for the overall design comes from the LEGO bricks. It’s well-known for its super precision. Any LEGO elements made since 1958 is fully compatible with all other LEGO elements. Also, the fact that LEGO can build almost anything gave me the idea to create a visual language that uses blueprint style and conveys the idea of transforming.
