The inspiration I got to create a fictional soul music/ bar venue promotion was primarily taken from an old Greek style classical portico that overlooked a river, forming an extended world beneath it. The pillars of the portico laid the foundation for the brands identity.
The brand is defined by the logo which showcases the pillared structure of the hall and stage as an audio equalizer. I expanded it into several supporting formats, all of which identifies with the down to earth nature of soul music. All the designs were monochrome to capture traditional elegance but with a new twist for an upmarket audience.
The brand is defined by the logo which showcases the pillared structure of the hall and stage as an audio equalizer. I expanded it into several supporting formats, all of which identifies with the down to earth nature of soul music. All the designs were monochrome to capture traditional elegance but with a new twist for an upmarket audience.
I stayed away from the common layout of the drinks menu and used an element of the brands identity as a way of arranging the drinks and prices in a clean, simple manner that suited its centralised aesthetics.
