My first big project at ModCloth was to revamp the Reviews section by adding in customer measurements and photos. The best part of this project was how much I believed in this concept--to be one of the creators was so exciting, and is something that I'm proud of to this day.
The original Reviews section had a 5-star rating, and allowed the customer to write about the product. This worked well for items with only a few reviews, but was otherwise cumbersome for the customer. The new system introduced a couple of descriptive rankings (Fit, Length, Quality) to help the customer visually see at a glance these important pieces of info. We also introduced the "My Measurements" feature, to allow users to better-understand the feedback from the reviewer. By adding the optional measurements box in the review, a customer could think about the reviewer's body, and how the garment might work on their own unique shape.
In order for this feature to really work, customers would need to be educated on the same system of measuring, so everyone would be measuring the same way. I researched best practices the company was currently using, as well as researched externally to come up with a new system. To announce the launch of the feature, informational postcards and measuring tapes were included in customers' orders.
The original Reviews section had a 5-star rating, and allowed the customer to write about the product. This worked well for items with only a few reviews, but was otherwise cumbersome for the customer. The new system introduced a couple of descriptive rankings (Fit, Length, Quality) to help the customer visually see at a glance these important pieces of info. We also introduced the "My Measurements" feature, to allow users to better-understand the feedback from the reviewer. By adding the optional measurements box in the review, a customer could think about the reviewer's body, and how the garment might work on their own unique shape.
In order for this feature to really work, customers would need to be educated on the same system of measuring, so everyone would be measuring the same way. I researched best practices the company was currently using, as well as researched externally to come up with a new system. To announce the launch of the feature, informational postcards and measuring tapes were included in customers' orders.
updated Reviews section--Fit/Length/Quality, MyMeasurements, and user-uploaded photos
pop-up modal to Leave a Review
iconography for "just right" was based on the size of the radio button (the largest dot was the best--this allowed the color-palette to remain in ModCloth Blue, rather than a green/yellow/red color scheme to denote good/medium/poor)
users could choose to include any or all of their Measurements, or keep their info set to private if they preferred
iconography for "just right" was based on the size of the radio button (the largest dot was the best--this allowed the color-palette to remain in ModCloth Blue, rather than a green/yellow/red color scheme to denote good/medium/poor)
users could choose to include any or all of their Measurements, or keep their info set to private if they preferred
instructions were created to show customers how to measure themselves effectively--the only way to understand how something will fit, is to be honest and accurate with your own measurements
postcard design
real measuring tape was laminated to the front of the postcard
