Yee Kwan Ice Cream
Our first experience of her ice cream was Black Sesame Seed which knocked our socks off, so we couldn't wait to work with her.
— The Story
— The Website
For the website, we wanted to push the boat out and try something we'd never done before. The home page focuses around how Yee creates her flavours (travelling the world to find exciting ingredients to use in her ice creams) and utilises some web trickery to make the journey much more interesting.
When it came to the advertising style we wanted to keep the imagery playful. We created a fun protest against all that is vanilla. DOWN WITH CHOC CHIP! STAND UP TO SCREWBALLS! JUSTICE FOR TASTEBUDS!
We painted our arms and created strong protest images using Yee's more interesting ingredients.