Before 7 am
Social media visual identity
Reinforcing the brand's identity by designing its appearance on social media profiles, such as Instagram and Facebook. The main task was to create a coherent visual identity, through the collage of Instagram slides. This was done by creating the visual narrative of different quotes, visual stories, associations and illustrations that were switching in blocks of 6 or 9 slides while maintaining the elements of the brand's general identity.
In the beginning, the slides were presenting the general brand's aspiration and the last year's collection. The new collection was anticipated with some illustrations, and then finally presented with brand new photoshoots.
Before 7 am, is a Berlin-based independent, conscious fashion label. It is a boutique fashion designed for badass darlings, made with a conscience. The moto of the label is # ChampionsOfIndividuality.
Duration of collaboration: January - June 2017.
