Silk + Mother-of-pearl

We experimented with graphic images using fabrics used in real clothing to make images from oriental traditional clothing feel branded.
The graphic image so designed was designed to give a dreamy gradation throughout the process, from photography to production.





Key visual
Dreamy gradient

First, the image that is felt in the material of silk and mother-of-pearl used in Korean traditional costume, Hanbok, is dreamy.
The dreamy gradation was chosen as key-visual and applied to the brand package using the colors used in the scarf products.
We have designed the transparent material properties of silk fabric to be felt in the whole image and graphic.




Work In Progress

The yummim scarf, which is handmade in every work, is made by borrowing patterns of actual traditional works.




Brand Lookbook 
2017


Branding and Identity 
for a Korean Fabric Design Brand in Seoul.

The 'yummim' project explores Korea's image in pursuit of harmony with nature.
The second project, Hanbok Scarf, included images of fabrics and mother-of-pearl used in Hanbok (Korean traditional costumes) in current lifestyle items.

Yummim uses the patterns, colors and materials of Hanbok, a Korean traditional costume.




designed by team AMONG
designer _  Jung.hoi /  henry.Jeong

C. AMONG:yummim 2017. All rights reserved.



* thanks for posting




Fabric Scarf Design Brand - yummim. Brand Storytelling.
365
3449
18
Published:

Fabric Scarf Design Brand - yummim. Brand Storytelling.

Branding and Identity for a Korean Fabric Design Brand in Seoul.
365
3449
18
Published:

Tools