I was the Content Strategist for a project, directing the content for a website marketing the hardware and audio for travel buses around the world. I wanted to break away from traditionally used imagery and take the audience on a journey, on one of the actual routes that the buses take in Cape Town, whilst showcasing the hardware at the same time. I was given 3 days to complete the planning and execution of the shoot. Photographer Michael van Rooyen worked his magic and managed to pull off the impossible!