This Kudo Brand & Deisgn Guideline I dedicate to Kudo at the time I served as a Visual Artist Lead in the marketing division. The brand guideline is compiled from a comparison of various references, field observation and discussion with Kudo users who are also called Kudo Agents. many challenges in making this brand guideline such as determining the persona of our users, what we want to convey, and how we communicate something to be easily accepted by our users.