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Part opening event, part spectacle, 212 Mercer was a one-night event celebrating the launch of a new flagship store for Nike Sportswear. Taking o… Read More
Part opening event, part spectacle, 212 Mercer was a one-night event celebrating the launch of a new flagship store for Nike Sportswear. Taking over Mercer Street in Soho, we created an invite-only block party of "innovation, hot dogs and sport." We branded the 212 Mercer party and designed not only collateral, but ticket booths, a temporary outdoor stadium with bleachers, hot dog stands, and giant clock displays counting down to the actual store opening. The celebration included a who's who of the sporting and creative worlds, mascots from NY and NJ sports teams, performances by marching bands, a live DJ and projected films. Read Less
Published:
Nike Sportswear 
Identity, Design System, Print, Event Design 
Event Design and Production
Event Collateral
Part opening event, part spectacle, 212 Mercer was a one-night event celebrating the launch of a new flagship store for Nike Sportswear. Taking over Mercer Street in Soho, we created an invite-only block party of "innovation, hot dogs and sport." We branded the 212 Mercer party and designed not only collateral, but ticket booths, a temporary outdoor stadium with bleachers, hot dog stands, and giant clock displays counting down to the actual store opening. The celebration included a who's who of the sporting and creative worlds, mascots from NY and NJ sports teams, performances by marching bands, a live DJ and projected films.