SHRUBS
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Magic Greek Tea
In the holistic healing philosophy of Greek medicine, mythology and tradition herbs were believed to be a magical gift from the gods due to their beneficial and therapeutic properties.
This fictional brand's design concept's core was to capture the traditional herb culture of Greece, and the divinity that surrounds it and use it as their selling point. The pleasant aesthetics of the design, from the logo to the package, combines a mixture of classic and modern elements to represent the timeless value of tea in a contemporary way: art nouveau patterns with linear illustrations, clear glass with harsh cork, earthy brown cardboard with clean, textured white paper. In addition, driven by the idea that each tea has its own story to tell and, in an effort to spread Greek cultural knowledge to the rest of the world, the back side of each package provides the historical uses of the herb inside the box and what attributes it is thought to have.
Overall, the aim of Shrubs is to spread the local belief that each cup of Greek tea is special and so, it must be treated as magical procedure.
