For the show Queen Boss, the challenge was to create an original design that integrated seamlessly with the already existing look and feel of the Centric Network. Yet it needed to stand out and be as unique and powerful as the show which featured entrepreneurs battling it out for the crown of Queen Boss with a $25,000 prize at the end.
Featuring a sharp-edged crown and showing closely cropped images of powerful, boss women in charge, these storyboards use patterns and hard edges to express the idea of competition and female empowerment in business.
These are the design treatment for episodic spots from beginning to end as well as an alternate version for the End Page. There's also a sample board for an entire spot with the graphics and transitions applied as well as a spot that actually aired with the animated graphics in place.