Lusail highway
Project type: Urban/Highway
Environmental Graphic Design
Group Leader: Lynn Zarif
Doha-Qatar
2014
Environmental graphic design purpose is to design and build experiences that connect people to place.
Through the 2 sides wall design of road A1, which crosses from one side of Lusail into the other, the daily visitors of the city will be introduced to the different aspects that shapes the city such as history, culture, society and Qatar’s important figures.
Visuals on the wall are a mixture of incidences and recalls. Incidents created by visual impact are the easiest to recall. Environmental graphic design is a collection of visual impacts that are placed in a certain environment to create a virtual space for the human beings that allows them to recall the incidents whenever needed to help them find their way to a certain destination.
Through the 2 sides wall design of road A1, which crosses from one side of Lusail into the other, the daily visitors of the city will be introduced to the different aspects that shapes the city such as history, culture, society and Qatar’s important figures.
Visuals on the wall are a mixture of incidences and recalls. Incidents created by visual impact are the easiest to recall. Environmental graphic design is a collection of visual impacts that are placed in a certain environment to create a virtual space for the human beings that allows them to recall the incidents whenever needed to help them find their way to a certain destination.
Lusail branding, the art applied in architecture and civil work of the city, the different functional areas of the city and Qatar most important influential figures, were taken into consideration to come up with 3 concepts:
1-The city iconic buildings
2-The city lights
3-Lusail traditional spirit
2-The city lights
3-Lusail traditional spirit
Phase:Concept Design
Deliverables
+Concept manual
Project leading: Lynn Zarif
Concept & Design: Andrew Magar, Karin Zaki
Concept1 C1
The city iconic buildings
You haven’t seen Lusail, until you have seen it in Road A1. Road A1 artistic wall work will include a language design exhibiting the Lusail iconic landmarks and buildings such as Lusail towers, Seef lusail area and El kharaej towers. It will also help the navigators, drivers to easily and smoothly exit the Road A1 into the various areas of the city. At each exit, the artwork will introduce visually the driver to his next destination.
The daily visitors, road riders, will be sequentially introduced to these landmarks that will tell the story of Lusail’s remarkable past and will shape its future. The dynamism of the lines and colors used in the art work is derived from the dynamic, warm, and sea overlooking Lusail city.
C1 design strategy
C1 design concept & sketching
C1 bird's-eye view perspective
C1 perspective
Concept2 C2
The city lights
The city lights idea promotes the elegance of the Lusail city at both the day and the night.
Large areas of Illumesh, a metal fabric mesh made of recycled stainless steel with integrated LED technology will be used along the road.
The day and night visitors, road riders, will be sequentially enjoying the vivid image of the city given by the placement of lighting on the walls which serves perfectly to reflect the different visual shapes, textures, and hues transformations of the Lusail city between the day and the night.
Large areas of Illumesh, a metal fabric mesh made of recycled stainless steel with integrated LED technology will be used along the road.
The day and night visitors, road riders, will be sequentially enjoying the vivid image of the city given by the placement of lighting on the walls which serves perfectly to reflect the different visual shapes, textures, and hues transformations of the Lusail city between the day and the night.
C2 design strategy
C2 design concept & sketching
C2 bird's-eye view perspective
C2 perspective
C2 perspective
Concept3 C3
Lusail traditional spirit
From its roots as a sailing city to its current status as a poster city for urban redevelopment, Lusail is shaped by cultural and heritage, convergence. Water, sailing boats, pearls and the “Dallah” are elements which symbolize the Lusail city beauty, richness and hospitality.
The daily visitors, road riders, will be sequentially introduced to these elements presented on the walls all along road A1. Each element will artistically be introduced on the side walls of the road.
C3 design Strategy
C3 design concept & sketching
C3 bird's-eye view perspective
C3 perspective
Thank you!
