SUPERLUXE
branding | packaging | installation
This thesis project takes form as a pop-up window installationpromoting a satirical catalog of products that provide customers with atoolkit for instant luxury branding success. These fictitious productsare intended to draw attention to the branding mystique and marketinggimmicks that currently make luxury luxurious. Please visit the Superluxe website to learn more.
branding | packaging | installation
This thesis project takes form as a pop-up window installationpromoting a satirical catalog of products that provide customers with atoolkit for instant luxury branding success. These fictitious productsare intended to draw attention to the branding mystique and marketinggimmicks that currently make luxury luxurious. Please visit the Superluxe website to learn more.