Wewheel is a bicycle system that allows you to take advantage of all the energy you generate and wasted while riding a bike. By way of a piezoelectric system installed in the rear wheel of your bicycle a battery is being charged as you move, accumulating electrical energy that, later, you can use to charge your electric devices or to dump to a domestic battery, like those manufactured by Tesla.
This system also has a public variation, being able to be installed in the services of free use bicycles that some cities offer, in this way the effort of the people can be used to light the city at night and to reduce its environmental footprint.
wewheel finds the opportunity to makes its contribution to the world in our daily journeys to go to work, to study, to meet our friends... turning every meter that we move in energy that serves to reduce our environmental footprint. In this way, the sum of all our small daily joruneys translates into a slightly better place to live.
So, this is a dynamic brand, which focus its strength in the the fact that an action, repeated by many people many times, have the power to make a difference.
On this idea of movement and displacement the graphic identity of this brand is constructed, where the "e" of the logo spin to represent the product and where the daily paths of the people build the graphic system with wich wewheel speaks.