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    Positioning and Proposition development for a new brand of smoothies
    Published:
Created by detox Guru, Geeta Sidhu-Robb, Nosh are a new type of smoothie product – made to lock in all the fruit nutrients rather than boil them away through pasteurisation. The result is a healthier and more natural tasting smoothie that can improve your well-being.

I was asked to help explore the brand positioning and consumer proposition through conceptual advertising territories. The work shown here is a small sample of the areas explored. The copywriting as well as the art direction is my work.

(Agency credit: Feel, London)