Weyes is an ambitious startup selling glasses printed on 3d printer. As well as online store Weyes provides unique application which helps to define individual parameters of every face and create perfectly personalized glasses.
Identity idea is based on main application principle: control points (eyes, chin, nose etc.) are used to indicate face parameters and if we visually connect these points with lines we can find letter W inside.
Combination of lines and points is a key element of all graphics used in projects — from illustrations to icons and logo.