This particular advertisement is a recruitment piece for the Marine Mammal Center "Marine Hero" campaign. It is a testimonial ad by nature, where the authority is the iconic preteen with a diploma.This purpose is to educate and reward preteens in saving the endangered marine life. The subtext is used to inform the audience that Polar Bears are considered marine life. 

This is an advertisement designed to capture the attention of preteens. The seal's happy smile invites the audience to get involved and learn about the Marine Mammal Center. This ad serves to create involvement in the Marine Mammal Hero program. Join, learn and receive a reward (Marine Hero diploma). This ad speaks not only to the preteen age but the parents who will be proud of their child for such Involvement. 

Dolphins and Graduation

This particular ad focuses on Becoming a Marine Hero. The arrangement of dolphins in the background centers the young dolphin with grad hat. Symbolizing a new marine hero grad. The illumination in the back portrays a sense of enlightenment through knowledge. All summed up to enroll and educate the preteen audience into saving a preserving marine life through education and involvement. This ad is very positive and well accepted with school teachers, parents, and the general public. After all who can't help but be proud of our preteens involvement in saving our marine mammals and environment.