PROBLEM
The Plant Science Lab is a multi-million dollar, on-campus greenhouse at the University I studied at in Seattle. They proposed a branding competition for our design department, seeking a full branding suite & marketing strategies / promotions for their new facility. The winning group would be in charge of producing and implementing the deliverables for the greenhouse.
SOLUTION
The facility focuses on the integration of nature and scientific study. Our group chose to showcase the interplay of these elements at the macro level in order to display a compelling visual story / brand. The Plant Science Lab picked our presentation as the winning design, and have gone through with the identity suite that we proposed.
The Plant Science Lab is a multi-million dollar, on-campus greenhouse at the University I studied at in Seattle. They proposed a branding competition for our design department, seeking a full branding suite & marketing strategies / promotions for their new facility. The winning group would be in charge of producing and implementing the deliverables for the greenhouse.
SOLUTION
The facility focuses on the integration of nature and scientific study. Our group chose to showcase the interplay of these elements at the macro level in order to display a compelling visual story / brand. The Plant Science Lab picked our presentation as the winning design, and have gone through with the identity suite that we proposed.
