The Voice Brazil Contestants Index
UX / UI Design
After a brief quantitative audience analysis at The Voice Brazil website, we've noticed a huge access numbers on the teams and contestants index, which led us to further studies that revealed:
• Most of the visits came from Google's organic search, and just a few from the website's home page;
• Users usually spend 30 seconds to one minute at this page before clicking on a team or contestant, which led to its hub;
• Bounce rates were significantly low;
We’ve ran a quick user survey in order to validate some hypothesis and, regarding to the contestants index, have found out:
• People are most likely to support a team rather than contestants, since they’re led by popular artists;
• The team index was an easier way to find relevant content (specific contestants videos);
• Users were having difficulties finding the index link at the website homepage;
• Lack of a team index mobile version was a huge pain point;
A redesign was needed to achieve a better user experience and audience metrics.
Teams became visually highly distinct and clickable. Mobile version was finally available and all teams collapsed were shown even on small screens.
In addition, as users reported, finding the link at the home page's burger menu wasn't quite clear, so a more assertive and visually appealing solution was designed
You can check the redesigned index here
