- Fashion Brand
Rebranding & Strategy
AFFAIRS is a brand that focuses on designing and producing apparel for human needs. Producing goods from our own factory by passionate craftsman.Every product is handled by the expertise craftsman and mostly made by hand, so the product we make is personal and quality checked by human eyes.
Timeless Goodness Through Craftsmanship was our new statement to face the world with our brand and we believe every work of Indonesian Craftsman can be recognized by the world.
Our logo reflects the timeless and modern design, philosophy that relates to our tradition in designing our products that have simple and minimalist style. Every space between the alphabet was precision created to give the best visibility for consumer even in the small scale
One of our main focus Affairs rebranding Identity is to make integrated visual system.
branding strategy plan