The Sochi 2014 Olympic Games organizing committee needed to engage as many people as possible into a highly interactive activity: creation of the official ‘people’ mascot for the Games and its further placement at a dedicated online gallery.
In order to spur audience’s interaction with the campaign (content generation for the active users, online voting for the passive ones) we had created a short ad, dramatizing the fact that virtually anyone can participate with virtually anything he or she comes up with.
In order to spur audience’s interaction with the campaign (content generation for the active users, online voting for the passive ones) we had created a short ad, dramatizing the fact that virtually anyone can participate with virtually anything he or she comes up with.
Year: 2010
Agency: McCann Erickson Russia
Client: Megafon
