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    Brand identity for a combination of two of Britain’s greatest loves – sausages and Indian food.
Mr Singh’s Bangras

Brand Identity and Packaging

Design Agency
The Partners

The Brief
A combination of two of Britain’s greatest loves, sausages and Indian food, Mr Singh’s Bangras are quite unlike any other sausages.

The challenge was to convey the authentic Indian ingredients and make Mr Singh’s Bangras stand out from all the other gourmet sausages on the market.

The Solution
The world’s first branded sausage.

By applying a henna pattern to the skin of the sausage, the product itself becomes the packaging, clearly showing that these are no ordinary sausages.

The card sleeve acts as a protective cover for the sausages, whilst showing the product as prominently as possible.

Worked on as part of a team at The Partners in London.