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    To raise awareness for a little known been with very little distribution, we made it a real hunt for people who enjoy better beer. Using GPS, Goo… Read More
    To raise awareness for a little known been with very little distribution, we made it a real hunt for people who enjoy better beer. Using GPS, Google maps, wild posting, street teams, building projections and even our own take on letter boxing, we laid out the clues– and watched customers roll in. Read Less
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So how do you introduce an unknown Belgian beer in the U.S. with limited distribution and even more limited funds? A brand whose presence could be measured in a few square inches of a tap handle?

Our answer was to make finding Duvel Green a true hunt. “It’s Yours to Find” was a multi-channel campaign– mixing posters, GPS coordinates, letterboxing, flash mobs, building projections, street teams, and custom Google maps– that challenged beer lovers to track down a glass of this exclusive release.

In just a few nights, we put this mysterious beer on the map by reaching more than 30,000 consumers in San Francisco, Chicago and New York, driving standing room only crowds and a 300% sales increase
Exact coordinates in wild postings gave clues to the locations of bars serving Duvel Green.
These postings could be found all over town, usually within a few blocks of participating bars.
We also used mobile projections to stir up excitement, awareness and traffic.
Typing in coordinates or searching for Duvel Green brought up custom Google maps.
Greeters handed out coasters with more GPS clues, and were ready to welcome seekers to the bars.
Once in a bar, revelers were handed a "passport" with coordinate of all participating bars.
Collecting all the stickers would be your passport into a VIP tasting party later.
And plenty of glassware was given away in suddenly-packed bars,
driving great buzzand tripling sales of Duvel Green across the board.