From the beginning of this project my client wanted something fun and illustrative, he liked the vintage cartoon styles but wanted a fresh take on it.  The visual style and typography was inspired by Hanna Barbera, the simplicity and strong lines really spoke to me and fitted well with what my client was looking for.  After completing a rough realistic drawing of my client, I ran with it but simplified the illustration keeping in mind the Hanna Barbera style.  After this I converted it digitally adding strong lines and really polishing up the illustration.  This illustration was used to define and build the visual identity for my client.